Bedlam

(noun)  A: a place, scene, or state of uproar and confusion. B: a lunatic asylum

As an undergraduate, I would often road trip with my fraternity brothers.  I can clearly remember visiting a local college that was often touted for it's academic programs and rigorous curriculum.  What was not as widely publicized about the school was it's incredibly active Greek system. I remember the atmosphere on fraternity row as one of sheer bedlam.  I had never seen that many kegs of beer in one place in my life.